Phoenix, OR
The devastating Alameda Fire in 2020 destroyed thousands of homes and businesses, including D&S Harley, a local family-owned business since 1962. The existing concrete building, like many others, collected fire embers on the asphalt/membrane roof which quickly melted and ignited the plywood roof sheathing, ultimately destroying the entire structure and everything within.
KSW designed a new dealership with non-combustible cladding and, most importantly, non-combustible metal roofing which proved to be an effective barrier for buildings unscathed by the fire. All the buildings that KSW designed in the path of the Alameda fire with non-combustible siding and metal roofing survived unscathed.
Design inspiration for the new dealership of a motorcycle brand over 100 years old was derived from the historic Milwaukee Harley-Davidson factory with brick, steel, and black framed square patterned windows. Harley’s are well known for being loud, therefore the service building was intentionally detached from the showroom and sales building.